Industry-Leading Magazine Teams Up With Europe’s Oldest Poker Tournament

Poker Pro Europe has been named the official magazine of this year’s Irish Open in Dublin and plans a huge presence at the April event, one of the most anticipated poker tournaments on the yearly schedule.

                The Irish Open is Europe’s longest-running major tournament and Poker Pro Europe (pokerproeurope.co.uk ) is the acknowledged leader in poker publishing, so the match looks like a winner.

                “With Poker Pro Europe’s ability to drive traffic to major events, both online and live, we expect that the Irish Open will break records this year,” said John “Johnny Quads” Wenzel, PP Europe editor-in-chief. “This is a match made in heaven and it is going to be huge!”

                The big event is sponsored by paddypowerpoker.com and will be held at the Burlington Hotel on 2-5 April. In addition to the €3,200+€300 main event, there will be super satellites on 1 April, a pot-limit Omaha championship on 3-4 April, a ladies’ event, a €1,500 NLH freezeout and a scalps event. Something for every taste.

The partnership gives the magazine exclusive rights to distribute magazines at the event, and exclusive coverage of the festival. The winner will receive a cover story.

                Poker Pro Europe plans to print thousands of extra copies exclusively for the Open, and the magazine’s models will ensure that everyone at the venue gets a copy. The magazine’s display at the Burlington is expected to be “autograph central,” and the event will be actively promoted on pokerproeurope.co.uk.

                “The Irish Open is known for good times, fun poker and big money. Last year’s prize pool was more than €2 million,” Wenzel said. “All that and Dublin too. We can’t wait to be a part of it this year.”

                Poker Pro Europe was the winner in the European “Battle of the Magazines” competition and recently made headlines when it drove almost 800 players to a freeroll on paddypowepoker.com, an unprecedented number.